R. P. Bagozzi

There are continuing calls for marketing to have greater individual life-changing relevance and social impact. In this paper, we address this phenomenon and discuss how meaningfulness can significantly augment the legitimacy of marketing by (1) empowering practitioners and scholars to expand their horizontal vision in combating temporal and spatial myopia and elevating the scale of the marketing processes for creating, communicating, delivering and exchanging offerings, and (2) balancing firm-interest versus customer-interest and answering a critical question of why firms exist beyond making profits. We will then provide avenues for future research directions.

PurposeThe purpose is to use co-citation analysis of servant leadership (SL) research to investigate the evolution of the field, its subfields, gaps and opportunities for future research in a systematic manner.Design/methodology/approachA document co-citation technique and three clustering algorithms (latent semantic index (LSI), the log-likelihood ratio (LLR) and the mutual information (MI) index) were employed to analyse 24,030 references from 549 articles spanning a period of 50 years.FindingsCluster analyses reveal that SL research consists of eight distinct subfields: (1) conceptualisation and measurement of SL; (2) SL and related theories; (3) methodological foundations and empirical expansion of SL research; (4) individual-level cognitive effects of SL and related theories; (5) “Warmth effects” of leadership behaviour; (6) antecedents of effective leadership; (7) SL, marketing, sales management and ethics …

Artificial intelligence (AI) technologies are increasingly present in consumers’ everyday life, with increasing AI applications developed by companies. Previous literature has claimed a positive effect of AI technologies on customer satisfaction. However, this may not be enough. The service literature concludes that satisfaction may reduce its returns over time and companies should then focus on the more intense and consequential feeling of customer delight. Although applied in several contexts in the past, customer delight has never been studied in the AI context, leaving unclear the extent to which companies can rely on extant literature to understand how customer delight functions with AI technologies. Through a qualitative study, this work aims to fill this gap. Data show that in the AI context, 10 facets define delightful experiences, namely problem-solving, transparency, proactivity, anthropomorphism, personalization, empowerment, sociability, social image, and positive affect.

We propose that the positive effect of coming‐of‐age songs on ad effectiveness arises from a mediation process where the music‐evoked interpersonal memories of growing up stored in the brain and their accompanying emotions inevitably play a role, but not so straightforwardly as previously suggested. Rather, their effects work through the heightened familiarity of and peaked preferences for coming‐of‐age songs. We also propose that these sequentially mediated effects are moderated by viewers' developmental attachment styles. We test and find support for these propositions in three multimethod studies with more than 1200 participants born between the 40s and the mid‐70s and almost 60 popular songs released between the 60s and the 2010s. We discuss the implications of our findings, namely for age‐segmented video ads, and suggest future research directions.

Brand coolness is a relatively understudied but important marketing phenomenon that only recently has received systematic scrutiny. We investigate a multidimensional structure of brand coolness and show how it mediates the effects of product quality on word of mouth communication and on intentions to buy/use cool brands. We also demonstrate under what conditions brand coolness influences WOM and intentions. The self-concept, rooted in materialism and expressed as the desire to impress other people and to compare oneself to others so as to emulate them, serves to regulate the effects of brand coolness in a negative way on WOM and intentions, thereby fulfilling the autonomous function of brand coolness for consumers described in the past as one important aspect of brand coolness. In order to show the incremental contribution of brand coolness in predicting WOM and decisions to buy/use cool brands …

The COVID‐19 pandemic has caused drastic disruptions to many multinational companies’ (MNCs’) supply chain management, pushing them to relocate their manufacturing activities to their home countries, a phenomenon known as reshoring. Grounded in moral psychology theory and the resource‐based view (RBV), the aims of this research are to provide an extended conceptualization of sustainable development goal (SDG) perceptions from local consumers, develop a scale, and assess this scale in relation to the reliability and validity of consumer perception of SDG antecedents and consequences in reshoring contexts from three industries, with the help of six studies. We conceptualise these perceptions on the basis of seven components (i.e. society/community wellbeing, affordable and clean energy consumption, economic growth, responsible consumption, responsible production, sustainable …

We experimentally investigate how and when the public responds to government actions during times of crisis. Public reactions are shown to follow different processes, depending on whether government performs in exemplary or unsatisfactory ways to the COVID‐19 pandemic. The ‘how’ question is addressed by proposing that negative moral emotions mediate public reactions to bad government actions, and positive moral emotions mediate reactions to good government actions. Tests of mediation are conducted while taking into account attitudes and trust in the government as rival hypotheses. The ‘when’ question is studied by examining self‐regulatory moderators governing the experience of moral emotions and their effects. These include conspiracy beliefs, political ideology, attachment coping styles and collective values. A total of 357 citizens of a representative sample of adult Norwegians were randomly …

Special Issue: The Metaverse in Hospitality and Tourism — Aston Research Explorer Skip to main navigation Skip to search Skip to main content Aston Research Explorer Home Aston Research Explorer Logo Help & FAQ Home Research units Profiles Research Outputs Datasets Student theses Activities Press/Media Prizes Equipment Search by expertise, name or affiliation Special Issue: The Metaverse in Hospitality and Tourism Pantea Foroudi, Richard Bagozzi, Reza Marvi, Kaouther Kooli Marketing & Strategy Research output: Contribution to specialist publication or newspaper › Editor of Special issue Overview Original language English Specialist publication International Journal of Contemporary Hospitality Management Publication status Accepted/In press - 1 May 2023 Other files and links https://emeraldgrouppublishing.com/calls-for-papers/metaverse-hospitality-and-tourism Cite this APA Author BIBTEX …