Kantar is a leading global data, insights, and consulting company that helps businesses and organizations make better decisions. With a presence in over 90 countries, Kantar provides a wide range of services and solutions to clients across various industries, including consumer goods, media, technology, healthcare, and more.
The company was founded in 1993 and has since grown to become one of the largest market research and consulting firms in the world. Kantar's success can be attributed to its strong focus on data-driven insights and its ability to deliver actionable recommendations to its clients.
Kantar offers a comprehensive suite of research and consulting services that cover the entire spectrum of the consumer journey. From understanding consumer behavior and preferences to measuring brand performance and tracking market trends, Kantar provides clients with the information they need to make informed decisions.
One of Kantar's key strengths is its extensive network of panels and databases, which allow the company to collect and analyze vast amounts of data from a wide range of sources. This data is then processed using advanced analytics and modeling techniques to generate meaningful insights and recommendations.
Kantar's research capabilities span across various methodologies, including surveys, interviews, focus groups, and observational studies. The company also leverages advanced technologies, such as artificial intelligence and machine learning, to enhance its research capabilities and deliver more accurate and timely insights.
In addition to its research services, Kantar also offers a range of consulting solutions to help clients navigate complex business challenges. These solutions include brand strategy, innovation consulting, customer experience management, and marketing effectiveness measurement. Kantar's consulting teams work closely with clients to understand their specific needs and develop tailored solutions that drive growth and improve business performance.
Kantar's client base includes some of the world's largest and most well-known companies, as well as government organizations and non-profit institutions. The company's global reach and industry expertise enable it to serve clients across a wide range of sectors and geographies.
Kantar is committed to delivering high-quality insights and maintaining the highest standards of data privacy and security. The company adheres to strict ethical guidelines and complies with all relevant data protection regulations. Kantar also invests heavily in research and development to stay at the forefront of industry trends and technological advancements.
In conclusion, Kantar is a global leader in data, insights, and consulting services. With its extensive research capabilities, advanced analytics, and industry expertise, the company helps clients make better decisions and drive business growth. Kantar's commitment to delivering actionable insights and maintaining the highest standards of data privacy and security sets it apart from its competitors.
