Design Within Reach (DWR) is a renowned American furniture retailer that specializes in offering high-quality, modern and contemporary designs. Established in 1998 by Rob Forbes, the company has become a leading destination for design enthusiasts and professionals seeking authentic and iconic pieces for their homes and offices.
DWR's mission is to make authentic modern design accessible to everyone. The company believes that good design should be within reach, both in terms of affordability and availability. With this philosophy in mind, DWR collaborates with renowned designers and manufacturers from around the world to curate a diverse collection of furniture, lighting, accessories, and decor that embodies the principles of modern design.
One of the key aspects that sets DWR apart from other furniture retailers is its commitment to authenticity. The company ensures that all the products it offers are authentic and licensed designs, guaranteeing customers the highest quality and craftsmanship. DWR works closely with designers and manufacturers to ensure that each piece meets the original design intent and is produced using the finest materials and techniques.
DWR's product range is extensive and covers various categories, including seating, tables, storage, lighting, rugs, and outdoor furniture. The company offers iconic designs from renowned designers such as Charles and Ray Eames, George Nelson, Hans Wegner, and many others. Whether it's the iconic Eames Lounge Chair, the timeless Barcelona Chair, or the functional Nelson Bubble Lamps, DWR provides customers with access to the most iconic and sought-after designs in the world of modern furniture.
In addition to its curated collection, DWR also offers its own exclusive designs under the DWR Studio brand. These designs are created in collaboration with emerging designers and are aimed at providing customers with fresh and innovative options that reflect the evolving trends in modern design.
DWR's commitment to accessibility extends beyond its product offerings. The company operates a network of retail studios across the United States, allowing customers to experience the designs firsthand and receive personalized assistance from knowledgeable design experts. DWR also offers an online platform that provides customers with a seamless shopping experience, complete with detailed product information, customer reviews, and design inspiration.
Furthermore, DWR offers a range of services to support customers in their design journey. The company provides design consultations, where customers can receive expert advice on creating cohesive and stylish interiors. DWR also offers a trade program for design professionals, providing them with exclusive benefits and resources to support their projects.
Design Within Reach has received numerous accolades and recognition for its contributions to the world of design. The company has been featured in prestigious publications such as Architectural Digest, Elle Decor, and Dwell, further solidifying its reputation as a leading authority in modern design.
In conclusion, Design Within Reach is a pioneering furniture retailer that brings authentic modern design to the masses. With its commitment to accessibility, authenticity, and innovation, DWR has become a trusted destination for design enthusiasts and professionals alike. Whether through its curated collection, exclusive designs, or personalized services, DWR continues to inspire and empower customers to create spaces that are both functional and aesthetically pleasing.
